Product Design
I am a hybrid product designer.
A blend of strategic thinker, service designer, UX and interaction designer, and prototyper.
I deeply believe in understanding through making, design centred around users and exploration of technical and data capabilities through prototyping.
Over the last 19 years I have worked with a diverse set of clients on a variety of challenges; from creating Interactive maps for London Heathrow Airport to helping NHS programes improve the design of their services and save lives.
My Skills & Approach
User Research
I am an adept researcher and a great listener. I design for people and find end-user’s input invaluable. Whether it’s at initial stages of the project getting an understanding of the subject area or validating concepts and assumptions. I facilitate workshops, perform interviews, design surveys and structure user tests to gain unders of the real user’s needs.
Strategic thinking
In this deeply connected world I thoroughly recognise the need to take a strategic, systems view of the problems and challenges we’re trying to solve. Pulling myself out of the details and making sense of the various connections and looking a few steps ahead is the core of my systems and strategic thinking.
I worked as the lead designer at Strategic design lab setup to help businesses innovate, facilitated numerous workshops and advised management on how to implement a customer centric mindset into their organisation.
UX & Interaction design
I love distilling complexity into simple, tangible solutions through the most meaningful and user friendly interfaces. Sometimes these need to be as simple as possible, other times they need to provide rich information for advanced users.
In my past I’ve worked on a variety of projects ranging from end-user facing interfaces and mobile apps to complex dashboards for data analysts.
Prototyping
Building things is a passion for me. Because even the best design concepts, strategies and visions can fall apart if the experience at the point of interaction doesn’t deliver. This is why prototyping is an essential part of my work. From simple one pagers letting us imagine the proposition to fully coded interactive apps and web-based prototypes using real data allowing us to fully experience the service or product. Previously I’ve worked on a variety of projects ranging from end-user facing interfaces and mobile apps to complex dashboards for data analysts.
